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Website Writing Tips - Powerful Paragraphs

Web copywriting tips for beginners - powerful paragraphs

By Simon Hillier

Once you have created your killer headline, it's time to unleash a few paragraphs of tempting body copy to back it up. Here are some tips to consider when copywriting text for your website:


Snatch your reader’s attention from the first line of your paragraph

Most visitors spend less than 30 seconds summing up the content of a website homepage before deciding whether to stay or go. There's no time for waffling paragraphs about who you are, where you live and what a great weekend away you had with the crowd from the crochet club - unless of course your business is wildknittingholidays.com.

Get to the point as fast as you can. If you don’t convey your key message in the first few lines, don’t expect many people to be around to read them further on down the page.


Forget trying to win over your audience with long descriptive, romantic prose about the salubrious ambience of your pulchritudinous offer. They will only think you are stercorous (take my word for it, you really don’t want to be).

Short paragraphs are most effective on the web because they can be differentiated and skimmed at a glance.


The most important points to remember when writing your paragraphs are:

  • One idea per paragraph
  • The first paragraph should contain your main keywords or phrases
  • Don't overuse keywords - they should flow naturally
  • Subheads every 2 - 4 paragraphs are easy for readers to scan and break long copy into digestable 'chunks'.
  • Use short sharp sentences of less than 20 words.
  • Pace your readers depending on your objectives. Short is fast. Exciting. Great for a sales pitch. Longer allows your reader to sit back and relax.  
  • If you have a lot of information to convey on the one page, consider bulletpoints. 


Simon Hillier is a copywriting specialist based in Sydney, Australia. His company, Get There Writing Services can help turn your ideas into words for the web, print copy, e-newsletters, articles, ebooks and scripts that speak to your target audience and make you shine on Google. For more articles and further information visit his website http://www.getthere.com.au


Keep your paragraphs short and sweet