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Copywriting sample - lastminute.com Valentine's Day press release

Press release copywriting sample for Australian office of online travel and lifestyle retailer, lastminute.com. The international business has more than 10 million subscribers around the world.

Valentine Guys Opt For Nice, Whilst The Girls Look For Spice

Valentine’s Day purchasing shows Australian men are reserved when expressing their romantic side, whilst Australian women want more passion and fun.

If Valentine’s Day sales trends at leading online shopping website lastminute.com (www.au.lastminute.com) are anything to go by, it might be that little boys are made of sugar and spice, and little girls are made of mischief.

The lead up to February 14 is one of the busiest sales periods each year for the popular lifestyle shopping site, with hundreds of lovebirds ordering romantic gifts, holidays, dining packages, and experiences for the object of their affections. This year, an intriguing purchasing trend has emerged. Whilst Romeo’s once again opt for traditional gifts such as flowers and dinners, the Juliet’s of Australia have been snapping up feisty bedroom games by the dozen.

Even with so many unique ideas available on the site, most males prefer to buy their partners safe, traditional gift ideas. We’ve already had over 500 orders for bunches of flowers and romantic dinners alone. Men know women enjoy receiving flowers and being taken to dinner, so most don’t try and be more creative when they are on a proven winner. However, some of the more adventurous and spontaneous guys have bought things like Beds Of Roses, Salsa Cruises, and Day Spa experiences for Two.” said Sonia Eland, General Manager Marketing.

“On the other hand, women are buying their guys much spicier gifts. In the past two weeks we’ve sold more than three hundred adult games to female customers including Nookii, Dirty Weekender, Fun In Bed, and completely sold out of 52 Weekends of Romance. We’re not sure whether the girls are trying to hint that Valentine’s Day romance is more than just flowers, wining and dining, or they knowthat every man is going to appreciate a gift that involves the bedroom”

Notes:
lastminute.com aims to be the global marketplace for all last minute services and transactions. Using the Internet to match suppliers and consumers at short notice, lastminute.com works with a range of suppliers in the travel, entertainment and gift industries and is dedicated to bringing its customers attractive products and services. lastminute.com carries almost no inventory risk, selling perishable inventory for its suppliers, and, where appropriate, protects suppliers' brand names until after
purchase.