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Copywriting Portfolio

Samples of web copywriting and content writing

Below you’ll find a variety of digital copy and articles I’ve conjured up for clients around Australia and the world.

Website Copywriting

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A/B Testing Execution

Wave goodbye to best guesses, hot hunches and strong opinions.

Does your website attract enough visitors, but let you down on conversions? Whether your goal is to increase sales, leads or subscriptions nothing’s more frustrating than losing hot prospects who are on your website and ready to do business.

Profit from our 8000+ A/B test expertise and conversion experience.

Conversion Kings’ CRO testing delivers the proof and data you need to ensure every website change you make is the right one.

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Entice me, thrill me, captivate me!

Hear that? It’s the pleading inner voice of conference delegates around the world.

A conference that hits the spot can strengthen relationships, reward loyalty or help launch new products. But if it misses the mark…well, your audience just goes to sleep.

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The spirit of giving and philanthropy makes us unique in the financial industry.

We are supportive, and caring and always seek to be the best we can be for our clients, and each other. With mutual success comes the opportunity to significantly contribute to society and be an actively sustainable business. Most importantly, we ensure that this pledge translates into actions.

By placing your unique financial needs and goals in our experienced hands, you know that you’re also supporting the medical community and many worthy causes, as well as contributing to a better world.

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First home buyer? Exciting times (and a bit scary)

Our mortgage brokers will advise and guide you every step of the way, from “Thinking about it” to “Let’s do it!”, “Sold!” and beyond. And save you mountains of time, money and stress along the way.

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Recapture the sounds, the people and the life you love

Are you struggling to hear even with hearing aids?
Hearing aids can help a lot of people with hearing loss, but they can’t help everyone.
Hearing aids can make sounds louder, but this doesn’t always make them clearer.
If you have significant hearing loss, a hearing implant could be a more effective long-term option for you.

It’s time to get back what you’ve been missing

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The safe, easy way to sell your services online

Whether you’re a fitness instructor or a financial adviser, a wedding planner or a divorce lawyer, a hairdresser or a pet groomer, PayPal is the most secure, fast and simple way for your customers to pay online for all the great services you provide them.

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Transform your executives into confident, engaging, persuasive public speakers

Why do some public speakers own the room – while others slowly lose their audience, or are completely forgettable? Part of the reason is the speech content and words being used. More importantly, it’s how the speaker delivers those words.

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We cull the herd

Perfect People is a selective matchmaking club where only the most devastatingly talented, friendly and fascinating survive.

Yes, it’s all a bit John West of us. But that’s the only way we can honestly say, “Hey, do we know someone perfect for you!” And then make it comfortable and easy for amazing singles find and say hi to each other.

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SEO and Blog Article Writing

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Every year in Australia, hundreds of food businesses are closed down due to food safety issues. Don’t let your business become a statistic.

Food safety saves people and businesses

Around one in five people in Australia suffer from food-borne illness every year. Over 30,000 people are hospitalised. Between 80 and 90 people die. Learn how to make food safety a priority for your business.

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Home Brewing Marketing Banner
Looking to create an ad that wins the hearts, minds and discerning palettes of craft beer connoisseurs?

In a booming home brewing industry, this rustic advertising template will help your marketing offer stand out amongst the uninspiring competition and create a delectable impression – like the melody of flavors in that first sip of a finely hand-crafted beer.

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In the 1800s, the treacherous journey to the rambunctious mining town of Telluride was described as “To hell you ride” (To-hell-you-ride. See what they did there?) And while the neighbourhood is far more gentrified since dusty prospectors and squinting cowboys vanished from the boardwalks and saloons, the Victorian buildings lining Main Street make it easy to picture yourself in the thick of the action.

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Flyers are the fashion model of the print marketing world. Undressed, they look waif thin and pale. But slip them into the perfect design for the occasion and they’ll turn heads – be it dressed to the nines for a premier event, or casually for a discount sale.

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Have you heard? Glamorous girls are all wearing pearls

Glamorous women and beautiful pearls have had illustrious dalliances since ancient times. For example, did you know that Cleopatra dissolved an enormous pearl in a cocktail and then drank it? All to win a bet with her lover Mark Antony that she could consume the wealth of an entire nation in one meal. Talk about theatrical diva-ness!

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Campaign and Landing Page Copywriting

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Your sports injury will stop play, but it won’t stops the bills

Protect yourself, and your lifestyle, from the financial costs of sports injuries with Security Plus Net personal accident insurance. On average, more than 40,000 Australians are hospitalised with sports injuries every year*. That means time off work – and bills to pay – that most of us can’t afford.

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Banner Copy Samples

Nightmare Rental

One, two, landlord’s coming for you,
Three, four because you painted his door.
We’ll help you wake up in your own home and
put an end to your nightmares on Rent Street

Dream Home

A Monet? A moosehead? A mega-flat TV?
One of the many dreamy things about owning your home is
knowing you can nail whatever you want to the walls

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Get yourself together and watch your money grow with an ING DIRECT Savings Maximiser. Stacked with big benefits and a great interest rate, there’s every reason to ‘Russian’ today and start saving. It all adds up with ING.